THE APPROACH
Influencer marketing done right isn't about follower counts, it's about finding the right voice for the right brand, and giving them a reason to mean it.
Kimberly's approach is rooted in authenticity, strategy, and an instinct for talent honed over a decade in casting and creator relations. She builds programs that feel organic because they are, matching brands with creators who genuinely align, briefing content that leads with lifestyle over promotion, and measuring everything that matters.
WHAT SHE DOES
Program Architecture Building influencer programs from the ground up, tier structures, creator archetypes, budget frameworks, campaign operating models, and KPI systems designed to scale.
Campaign Strategy & Execution End-to-end campaign management across evergreen brand pillars, seasonal tentpoles, grand openings, and cultural moments - from creative brief to post-campaign performance report.
Creator Discovery & Relations Sourcing, vetting, and managing creator partnerships across lifestyle, entertainment, sports & culture, family, and local discovery verticals. Nano through Macro.
Outreach & Negotiation Personalized creator outreach and rate negotiation handled with care, building partnerships that feel like invitations, not transactions.
Performance Analytics CPV, CPM, EMV, engagement rate, and whitelisting optimization, with reporting delivered to senior leadership and tied to real business objectives.
THE WORK
Multi-Brand Influencer Program Entertainment & Hospitality Portfolio · 9 Brands · FY26 Q1–Q3
200+ creator collaborations. $242K+ in earned media value. 5.2x EMV return on spend. 8.5M+ views. 50% cost per view reduction quarter over quarter. Built and run by one person, across nine brands simultaneously.
Whether you're a brand looking for strategic influencer partnership support or a creator interested in collaborating, let's connect. Get in touch →